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NEW COLLECTION

ROCK CHIC

Spring/Summer 2022 is a celebration of fashion’s free-spirits; the women who don’t follow trends – but set their own. Looking to a tailored, rebelliously rock-n-roll street style for inspiration, we kick off SS22 with cigarette pants, double breasted blazers, crepe de chine shirts and miniskirts.

Splashes of bold colour on our iconic Runaway coats make the looks unmistakably MAX&Co.

From the ’90s to now, jeans are always a recurring hero. This season, we give denim an indigo wash and frayed edges.

MIX AND MATCH

IN THE COUNTRYSIDE

Leaning into a romantic, bohemian side. A more feminine spirit comes to the fore, translated via floral prints, mini dresses and soft ruffles. A tomboyish side still has space to run free, however. It’s all about contrasts.

Impactful looks take centre stage led by a cheerful, statement-making palette.

BACK TO UNIVERSITY

COLLEGE GIRL

Preppy style is a top-of-the-class proposition for both on duty – and off. The MAX&Co. logo is reworked as collegiate coat of arms – a recurring motif throughout the collection.

SMILE TO THE CAMERA

Bold colors and pop shades give the look a nonchalant flair. For maximum impact, smile. #andSMILE

From the country to the city – and back again – with ease. Floral prints, short silhouettes and graphic jacquard knits matched with rain boots instill the pragmatism with a joyful, free-spirited escapism.


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