Cappotto Etichetta 1 (1) MAX&Co.

PERSONALISE YOUR COAT

Details are the cornerstone of style.


Turn your looks into something special with a MAX&Co. coat.


Whether it’s the iconic Runaway, the classic double-breasted camel coat, a reversible style or a pea coat in a super-bright colour, the perfect outerwear lets you express who you are.


Choose your favourite and make it even more authentic: from 3rd to 19th November you have a chance to add your very own MAX&Co. label.

Purchase your favourite coat online or at a MAX&Co. store and pick the label with the phrase that best represents you from our #NoFakeSmile campaign selection. We will make your coat an exclusive piece.

If you made the purchase online, bring your coat and proof of purchase to your nearest store to have the special label applied.

Get ready to show off your winter looks’ new companion and… don’t forget to always be you!

Cappotto Etichetta 2 Desktop MAX&Co.