Sofía Sanchez de Betak

Sofía Sanchez de Betak – also known as “Chufy” – is a world-famous style icon and author of the book “Travels with Chufy”.

In her book, Sofia talks about secret hiding places and spiritual retreats where people can live unforgettable experiences with their souls.

Born in Buenos Aires, today Sofía Sanchez de Betak splits her time between New York, Paris and Mallorca, where she lives.
With her attentive observation and her love for fashion and travel, Sofia has collaborated with several magazines and brands, creating special projects and becoming the brand’s spokeswoman.

Portrait MAX&Co.
Parka Desktop MAX&Co.
Banner Chufy Desktop MAX&Co.


The &Co.llaboration - Souvenirs of Life - marries Sofía Sanchez de Betak’s love of both fashion and travel.
The Capsule turns around parkas, boots and sandals root looks; bags – like classic baskets – have wear-everywhere appeal. Life souvenirs can take various forms. Drawing on Sofía Sanchez de Betak’s packing expertise, each piece has an innate versatility, with everything designed to be easily mixed and matched, and transition seamlessly from day to night, from beach to bar, from boat to bike.

Abito Bianco Desktop MAX&Co.
Abito Nero Desktop (1) MAX&Co.

The message behind the collection? It is a love letter to travel. Style is not about what you wear, but where it takes you. Travelling is about the journey, not about the destination.


Drawing inspiration from the MAX&Co. and CHUFY archives and her trips to far flung flea markets around the world, the capsule brings together a spirit of adventure with functional pragmatism, where comfort is key.

“Life souvenirs are intangible imprints left behind by significant events, relationships, and milestones that shape our lives. They encompass cherished memories, lessons learned, personal growth, and the lasting impact we make on others. These souvenirs remind us of who we are, provide wisdom and inspiration, and guide us on our life's journey.”

Abito Lungo MAX&Co.